Lisa Sparks on Re-purposing content for Social Media I had the joy of meeting small business marketing expert Lisa D Sparks at the Mashable Social Media Day 2015. This encounter produced this “3-minute Documentary”, about producing content for your social media channels. She also talks about efficient re-purposing of content, i.e. how to use for example a cool article in multiple ways […]

Read more "Lisa Sparks on Re-purposing content for Social Media"

Jay Berkowitz on basics of Online Marketing

In this “3-minute documentary” we get a glimpse of good practices for marketing your business and/or content online. What’s your Personal Digital Superpower? How to share it? How to monetize on it?

I had a change to have a chat about these topics with Jay Berkowitz over the weekend, on his break at the Mashable Social Media Day 2015.

Mr. Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon for Small Business and Entrepreneurship. He is the Founder and CEO of, a digital marketing and consulting business based in Boca Raton, Florida. He was the lead Subject Matter Expert and program faculty member for the University of San Francisco Internet Marketing Course and he is the host of the Ten Golden Rules of Internet Marketing Podcast. He has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Music credits: AnantaSound – Alone in Kyoto.

Read more "Jay Berkowitz on basics of Online Marketing"