Pranav Kosuri is the co-founder of a successful start-up company FLIC, from Sweden. FLIC is a wireless button that you can program to do almost anything. FLIC/Pranav is also the winner of the Nordic Pitching Competition, at the Northside Innovation festival in Brooklyn, New York, in June 2015. In this 3-minute documentary he shows what FLIC is all about, and gives a few tips for pitching your own start-up business. In this clip you can also enjoy the sound check of the great indie band St. Grandson, also a performer at the very same Northside festival.