Adam Boalt, call centers & business tips

In this “3-minute Documentary” at Mashable Social Media Day 2015, Ville Ailio has a word with serial entrepreneur Adam Boalt, founder of digital marketing agency BOALT, as well as LiveAnswer, Inc. Launched in March of 2014, LiveAnswer technology is revolutionizing the call center model for businesses such as Uber, the Game Show Network, Dome 9 and the Hearst Corporation, as well as for small businesses.

Adam’s earlier venture was voted #1 by the Wall Street Journal and became one of the largest 24 hour passport expeditors in the world. He successfully exited the business in 2012 to a private equity group.

Over the course of his career, Adam has raised multiple rounds of financing for other startups he co-founded and is a regular speaker in various topics ranging from Government 2.0 to Entrepreneurship. He was invited to speak at the World Bank with Tim O’Reilly after winning 1st prize in a government innovation contest coordinated by President Obama’s former CIO, Vivek Kundra. He has also been featured in several publications including Entrepreneur, Forbes, INC and ZDNet for his accomplishments.

Music credits: AnantaSound – Alone in Kyoto.

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Lisa Sparks on Re-purposing content for Social Media I had the joy of meeting small business marketing expert Lisa D Sparks at the Mashable Social Media Day 2015. This encounter produced this “3-minute Documentary”, about producing content for your social media channels. She also talks about efficient re-purposing of content, i.e. how to use for example a cool article in multiple ways […]

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Jay Berkowitz on basics of Online Marketing

In this “3-minute documentary” we get a glimpse of good practices for marketing your business and/or content online. What’s your Personal Digital Superpower? How to share it? How to monetize on it?

I had a change to have a chat about these topics with Jay Berkowitz over the weekend, on his break at the Mashable Social Media Day 2015.

Mr. Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon for Small Business and Entrepreneurship. He is the Founder and CEO of, a digital marketing and consulting business based in Boca Raton, Florida. He was the lead Subject Matter Expert and program faculty member for the University of San Francisco Internet Marketing Course and he is the host of the Ten Golden Rules of Internet Marketing Podcast. He has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Music credits: AnantaSound – Alone in Kyoto.

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FLIC’s tips for winning Pitching Competitions

Pranav Kosuri is the co-founder of a successful start-up company FLIC, from Sweden. FLIC is a wireless button that you can program to do almost anything. FLIC/Pranav is also the winner of the Nordic Pitching Competition, at the Northside Innovation festival in Brooklyn, New York, in June 2015. In this 3-minute documentary he shows what FLIC is all about, and gives a few tips for pitching your own start-up business. In this clip you can also enjoy the sound check of the great indie band St. Grandson, also a performer at the very same Northside festival.

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Alex de Carvalho on Social Media Day 2015 w/Mashable

Alex de Carvalho, or AlexDC, is a superactive online entrepreneur and start up & social media afficionado. Besides his positions in the academic world (Adjucnt Professor of Social Media in University of Miami, Knight Innovator in Residence in Florida International University), Alex is the founder of cool industry events and communities such as BarCamp Miami, Social Media Club South Florida, as well as the producer of Social Media Day Miami, in co-operation with Mashable.

In this 3-minute documentary clip Alex talks about the upcoming Social Media Day 2015.

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